Client: Healthcare organization, in-house event team
Venue: Kimpton EPIC Miami
Market: Miami
Days: 3
Attendees: About 100 (planner's estimate)
Services: Conference Photography, Event Videography
Team: Two: a photographer, and a second covering video and the headshot station
Delivered: Edited event photos, Headshots, Group photos, Video B-roll

[ The brief ]What the client needed

A returning planner, now running events in-house, brought her organization's three-day program to Downtown Miami: an evening welcome reception, then two full conference days. She sent a photo shot list and a video shot list. The brief covered keynotes, speakers, the audience, sponsors and branding, food and beverage, registration and networking; a walk-up headshot station during the breaks on both conference days; 20 edited photos each day for social media; B-roll video for her team to edit; and the full set at the end.

[ Structured delivery ]What they received, and when

Each night or first thing next morningA download link with that day's edited highlights, ready for social media.
Same afternoonGroup photos sent within hours of being taken, on both conference days.
After the programThe video B-roll files, for the client's own editors.
The following weekThe final delivery in four folders: Headshots, Day 1, Day 2 and Day 3.
Follow-upExtra retouching on the headshots of a key client contact, on request.

Final delivery · 1,822 photos in 5 folders