[ Case study ]

A five-day sales kickoff in Downtown Miami

A technology company's sales kickoff for 350 attendees, run by an event agency: production and event photos, 20 social picks every night, two photographers on the busiest days and a gallery that grew day by day.

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Keynote speaker on a large conference stage in front of a giant screen with her portrait and talk title
Client
Technology company, through an event management agency
Venue
Hilton Miami Downtown
Market
Miami
Days
5
Attendees
350 (planner's brief)
Services
Conference Photography, Corporate Event Photography
Team
Two photographers on the three busiest days
Delivered
Edited event photos, Production photos, Product photos of the event swag, RAW files

[ The brief ]What the client needed

The agency wanted event photos and production photos: vendors loading in, exhibits, the main stage, signage, branded backdrops, the registration desk before and after doors opened, and the event swag and awards photographed on their own. The program ran from a registration day to two long days with sessions, an off-site reception in Miami Beach and an awards dinner, and closed with a final lunch. They asked for 20 edited photos each night for social media and the RAW files at the end.

[ Structured delivery ]What they received, and when

  1. Before doors openedProduction, registration and swag photos on the first day.
  2. Every nightTwenty edited picks for the agency's social posts.
  3. During the programOne gallery, filled in day by day, so the team could pull photos as the event ran.
  4. After the programThe planner downloaded the full edited set (2,220 photos), and the RAW files followed.

Final delivery · 2,220 photos in 5 folders

  • Day 127 photos

    Registration, production and swag

    Glass award trophies lined up on stage in front of the sponsor's red branded backdropAttendees crowding a lit registration desk as check-in opensCrew setting up exhibit walls and furniture in an empty hotel ballroom before the event
  • Day 2346 photos

    First program day

    Presenter speaking beside a large slide to a full breakout roomAttendees laughing together at a table during a breakout sessionWide view of a working session around a long boardroom table
  • Day 3767 photos

    Program day and the off-site reception in Miami Beach

    Keynote speaker on a large conference stage in front of a giant screen with her portrait and talk titleThree attendees with lanyards posing at an outdoor evening party
  • Day 4803 photos

    Program day and the awards dinner

    Full general session seen down the center aisle toward a stage with a giant event logoTwo presenters in matching flight jackets running a role-play session on stageAttendees in wireless headphones listening to a session
  • Day 5277 photos

    Closing morning and final lunch

    Attendees playing a team hoop game during a sales kickoff

The folders the client received, with the number of photos in each.

[ The result ]What came of it

The agency's head of client services asked to work together again, and the senior planner later booked the team directly for her own organization's program.

Keynote speaker on a large conference stage in front of a giant screen with her portrait and talk title
Full general session seen down the center aisle toward a stage with a giant event logo
Two presenters in matching flight jackets running a role-play session on stage

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